360°Reach is a Personal Brand Assessment

360°Reach Background

The 360°Reach Assessment is the world’s first and leading personal branding assessment. It was designed by William Arruda for his company, Reach – the global leader in personal branding. It has been used by nearly a million people around the world and is installed at many of the world’s largest and most respected companies (American Express, British Telecom, J&J, JPMorgan, Microsoft, Starwood Hotels, Warner Bros, etc.).

360°Reach enables you to gather external feedback related to your brand attributes (personality characteristics), leadership competencies, strengths, weaknesses and team roles. The process begins with a self-assessment and is followed by requesting feedback from others so you can compare how you view yourself with how you are currently perceived by others.  In working together, we will distill the data you receive into key insights that will be valuable to your professional development. The results will enable you to identify areas that you want to accentuate and areas you may want to diminish as you develop your personal brand in support of your goals.

What is 360° Reach?

360°Reach is a personal brand assessment that provides you with the external insights that are essential to success. Developed by behavioral psychologists and branding experts, it gives you a focused portrait of your professional reputation – one that is invaluable for ongoing professional and personal development.

Who is 360° Reach For?

If you fall into any of the categories below, you can benefit tremendously from a 360°Reach Assessment:

• Career-minded professionals who want to develop themselves professionally
• People who are looking to change jobs
• People who are currently in job search mode
• Executives who need to understand how they are really perceived externally
• Independent consultants, entrepreneurs and small business owners who need external feedback to help guide their businesses
• Sales people and consultants who want to increase their visibility, presence and effectiveness
• People who want to develop themselves personally and professionally
• teams of people working inside companies

How Does It Work?

Registered users (Requestors) are provided login details. Using any standard web browser, they log into the system and enter the email addresses of all of those from whom they would like input. By clicking ‘send’ they notify all of these respondents that they would like some feedback. Respondents enter the system using uniquely assigned passwords and provide their input. When they hit ‘send,’ the data is sent to the Requestor, without the email address or name of the Respondent. This ensures that Respondents provide candid responses. Requestors receive an email every time someone has completed the assessment, but they do not know from whom the feedback was sent.

Requestors have a link on the main menu of the system that enables them to send the summary data to their coach for analysis. Requestors can continue to send requests to an unlimited number of respondents for until their account expires.

What Time of Feedback Does It Provide?

360°Reach enables those people you select (Respondents) to provide input about your rational and emotional attributes, your greatest strength and greatest weakness, the team role that most suits you, etc. It also provides your Respondents with the opportunity to provide any additional comments they want to share. It includes two projective exercises to validate data and enable you to gain richer insights into what those around you think about you. The Premium and Enterprise versions of 360°Reach provide data consolidation which reveals Brand Personas and Leadership Competencies.